With expertise in Google Ads and social media advertising, I create targeted campaigns that align with audience behavior and marketing goals. I track performance using Google Analytics and Looker Studio, refining strategies based on data to improve ROI. My background in graphic design ensures that every ad is visually compelling and on-brand. Read below for a short overview:
What is an Ad Campaign?
An Ad Campaign is a coordinated series of advertisements with a shared theme, goal, and targeting strategy, often run across one or multiple platforms to reach a specific audience.
Ad campaigns can be part of SEM, social media marketing, display advertising, or influencer partnerships. They may focus on objectives like sales, awareness, traffic, app installs, or lead generation.
Key Elements of an Ad Campaign
Objective Setting
Clearly define goals: Awareness, Traffic, Engagement, Conversions, App Downloads, etc.
Clearly define goals: Awareness, Traffic, Engagement, Conversions, App Downloads, etc.
Audience Targeting
Based on demographics, interests, location, behavior, device type, etc.
Based on demographics, interests, location, behavior, device type, etc.
Platform Selection
Choose where ads will run: Google, Facebook, Instagram, LinkedIn, X (Twitter), YouTube, TikTok, etc.
Choose where ads will run: Google, Facebook, Instagram, LinkedIn, X (Twitter), YouTube, TikTok, etc.
Ad Creative
Visuals (images/videos), ad copy, and CTAs. Different formats for different platforms.
Visuals (images/videos), ad copy, and CTAs. Different formats for different platforms.
Budgeting
Total and daily budgets; bidding strategy (manual or automatic).
Total and daily budgets; bidding strategy (manual or automatic).
Ad Scheduling
Choose time of day, days of the week, or event-based timing.
Choose time of day, days of the week, or event-based timing.
Landing Page
Ensure it aligns with the ad and drives the desired user action.
Ensure it aligns with the ad and drives the desired user action.
Search Ads: Appear in search results for keywords
Display Ads: Banner/image ads on websites
Social Media Ads: Appear in feeds/stories
Video Ads: Pre-roll, mid-roll, or in-feed video
Shopping Ads: Show product listings
Retargeting Ads: Shows to people who visited your site
Email Ads: Paid placement in newsletters
Display Ads: Banner/image ads on websites
Social Media Ads: Appear in feeds/stories
Video Ads: Pre-roll, mid-roll, or in-feed video
Shopping Ads: Show product listings
Retargeting Ads: Shows to people who visited your site
Email Ads: Paid placement in newsletters
Google Ads, Bing Ads
Google Display Network, programmatic platforms
Facebook, Instagram, TikTok, LinkedIn, X
YouTube, TikTok, Meta, Snapchat
Google Shopping, Facebook Catalog
Google, Facebook, AdRoll
Dedicated email platforms or collaborations
Google Display Network, programmatic platforms
Facebook, Instagram, TikTok, LinkedIn, X
YouTube, TikTok, Meta, Snapchat
Google Shopping, Facebook Catalog
Google, Facebook, AdRoll
Dedicated email platforms or collaborations
Ad Campaign Best Practices
Define a SMART goal (Specific, Measurable, Achievable, Relevant, Time-bound).
Understand your target audience thoroughly.
Craft compelling visuals and copy with a strong CTA.
A/B test different creatives and audiences.
Use tracking pixels (e.g., Facebook Pixel, Google Tag).
Monitor performance daily or weekly and adjust based on insights.
Define a SMART goal (Specific, Measurable, Achievable, Relevant, Time-bound).
Understand your target audience thoroughly.
Craft compelling visuals and copy with a strong CTA.
A/B test different creatives and audiences.
Use tracking pixels (e.g., Facebook Pixel, Google Tag).
Monitor performance daily or weekly and adjust based on insights.
Optimize campaigns for key metrics like:
CTR (Click-Through Rate)
CPC (Cost Per Click)
CPA (Cost Per Acquisition)
ROAS (Return on Ad Spend)
CTR (Click-Through Rate)
CPC (Cost Per Click)
CPA (Cost Per Acquisition)
ROAS (Return on Ad Spend)
Top Ad Campaign Tools
Google Ads
Meta Ads Manager (Facebook/Instagram)
LinkedIn Campaign Manager
TikTok Ads
YouTube Ads (via Google)
Canva / Adobe Express (for creative design)
Google Analytics / Meta Pixel (for tracking performance)
Unbounce / Leadpages (for optimized landing pages)
Meta Ads Manager (Facebook/Instagram)
LinkedIn Campaign Manager
TikTok Ads
YouTube Ads (via Google)
Canva / Adobe Express (for creative design)
Google Analytics / Meta Pixel (for tracking performance)
Unbounce / Leadpages (for optimized landing pages)
Campaign Lifecycle Overview
Planning: Define goals, audience, platforms, budget.
Creation: Design creatives, write copy, build landing pages.
Launch: Schedule and activate ads.
Monitor: Track performance using KPIs.
Optimize: Adjust targeting, creatives, and bids based on results.
Report: Analyze ROI and summarize learnings for future campaigns.
Creation: Design creatives, write copy, build landing pages.
Launch: Schedule and activate ads.
Monitor: Track performance using KPIs.
Optimize: Adjust targeting, creatives, and bids based on results.
Report: Analyze ROI and summarize learnings for future campaigns.
