With a focus on data-driven decision-making, I identify key traffic sources, monitor conversion funnels, and uncover insights to improve user experience and campaign results. I also integrate Google Analytics with tools like Looker Studio to create clear, actionable reports that guide strategy and demonstrate ROI. Read below for a short overview:
What is Google Analytics?
Google Analytics is a free web analytics tool provided by Google that helps you understand how users interact with your website or app. It collects and reports data such as:
- How many people visit your site
- Where they come from (search engines, social media, ads, etc.)
- What pages they view
- How long they stay
- What actions they take (like purchases, sign-ups, clicks)
- Where they come from (search engines, social media, ads, etc.)
- What pages they view
- How long they stay
- What actions they take (like purchases, sign-ups, clicks)
Why Use Google Analytics?
It helps you:
- Measure website performance
- Track marketing campaigns
- Understand user behavior
- Improve user experience
- Make data-driven decisions
- Measure website performance
- Track marketing campaigns
- Understand user behavior
- Improve user experience
- Make data-driven decisions
Key Features
Real-Time Reports: See who is on your site right now
Audience Reports: Learn about your visitors (location, device, browser)
Acquisition Reports: Understand where your traffic comes from
Behavior Reports: See how users interact with your site
Conversions: Track goals like purchases, sign-ups, etc.
Events Tracking: Monitor specific interactions like clicks or video views
Audience Reports: Learn about your visitors (location, device, browser)
Acquisition Reports: Understand where your traffic comes from
Behavior Reports: See how users interact with your site
Conversions: Track goals like purchases, sign-ups, etc.
Events Tracking: Monitor specific interactions like clicks or video views
