With experience in managing Google Ads and analyzing performance data in Google Analytics and Looker Studio, I optimize ad spend, target high-intent keywords, and refine campaigns for maximum ROI. My approach blends creative ad design with data-driven insights to ensure effective and measurable results across search platforms. Read below for a short overview:
What is SEM?
Search Engine Marketing (SEM) is a form of digital marketing that involves promoting websites by increasing their visibility in search engine results pages (SERPs)—primarily through paid advertising.
SEM often refers specifically to PPC (Pay-Per-Click) advertising, especially on platforms like Google Ads or Microsoft Ads (formerly Bing Ads).
Search Engine Marketing (SEM) is a form of digital marketing that involves promoting websites by increasing their visibility in search engine results pages (SERPs)—primarily through paid advertising.
SEM often refers specifically to PPC (Pay-Per-Click) advertising, especially on platforms like Google Ads or Microsoft Ads (formerly Bing Ads).
PPC Advertising
Ads appear above or beside organic search results.
Advertisers bid on keywords relevant to their products or services.
Advertisers bid on keywords relevant to their products or services.
Keyword Targeting
Identifying and bidding on the right keywords that potential customers are searching for.
Identifying and bidding on the right keywords that potential customers are searching for.
Ad Creation
Writing compelling ad copy, selecting URLs, and adding ad extensions (like sitelinks, call buttons).
Writing compelling ad copy, selecting URLs, and adding ad extensions (like sitelinks, call buttons).
Landing Page Optimization
Ensuring the page users land on is relevant, fast-loading, and designed to convert (e.g., purchase, sign-up).
Ensuring the page users land on is relevant, fast-loading, and designed to convert (e.g., purchase, sign-up).
Bid Strategy & Budgeting
Manual or automated bidding based on goals (e.g., clicks, impressions, conversions).
Setting daily or campaign budgets.
Manual or automated bidding based on goals (e.g., clicks, impressions, conversions).
Setting daily or campaign budgets.
SEM Best Practices
- Use relevant and high-intent keywords.
- Write clear, compelling ad copy with a strong call-to-action (CTA).
- Utilize ad extensions to add extra info (e.g., phone number, location).
- Continuously A/B test ads for optimization.
- Monitor Quality Score (Google metric that affects cost and placement).
- Optimize landing pages to align with ad copy and drive conversions.
- Track conversions and ROI with tools like Google Ads conversion tracking or Google Analytics.
- Use relevant and high-intent keywords.
- Write clear, compelling ad copy with a strong call-to-action (CTA).
- Utilize ad extensions to add extra info (e.g., phone number, location).
- Continuously A/B test ads for optimization.
- Monitor Quality Score (Google metric that affects cost and placement).
- Optimize landing pages to align with ad copy and drive conversions.
- Track conversions and ROI with tools like Google Ads conversion tracking or Google Analytics.
Popular SEM Tools
- Google Ads
- Microsoft Advertising
- Google Keyword Planner
- SEMrush or Ahrefs (for competitive keyword insights)
- SpyFu (competitor ad research)
- Google Analytics (performance tracking)
- Unbounce / Instapage (landing page optimization)
- Google Ads
- Microsoft Advertising
- Google Keyword Planner
- SEMrush or Ahrefs (for competitive keyword insights)
- SpyFu (competitor ad research)
- Google Analytics (performance tracking)
- Unbounce / Instapage (landing page optimization)
