From designing responsive templates to writing compelling copy and segmenting audiences, I ensure each campaign is targeted and effective. I analyze open rates, click-throughs, and conversions to optimize future sends. It’s fast, data-driven, and impactful—unlike snail mail, which still thinks “reply all” involves stamps and a mailbox. 🐌📬
What Is an Email Campaign?
An email campaign is a marketing strategy where businesses send targeted emails to a group of recipients to achieve a specific goal, such as:
- Promoting products or services
- Sharing news or blog content
- Offering discounts or coupons
- Re-engaging inactive users
- Announcing events or launches
- Sharing news or blog content
- Offering discounts or coupons
- Re-engaging inactive users
- Announcing events or launches
How Email Campaigns Work (Step by Step)
Build a List
- Collect subscribers through:
- Signup forms on your website
- Lead magnets (e.g., free ebooks)
- Checkout or account registration
Note: You must comply with email laws like GDPR or CAN-SPAM.
Build a List
- Collect subscribers through:
- Signup forms on your website
- Lead magnets (e.g., free ebooks)
- Checkout or account registration
Note: You must comply with email laws like GDPR or CAN-SPAM.
Create and Segment Audience
Use email marketing tools like:
- Mailchimp
- Klaviyo
- HubSpot
- ActiveCampaign
Use email marketing tools like:
- Mailchimp
- Klaviyo
- HubSpot
- ActiveCampaign
Segment your list by:
- Behavior (e.g., opened past emails)
- Demographics (age, location)
- Interests (product categories)
- Behavior (e.g., opened past emails)
- Demographics (age, location)
- Interests (product categories)
Design the Campaign
Craft the email:
- Subject line: Catchy and relevant
- Body content: Clear, engaging message
- Images or videos: To support the message
- CTA (Call-to-Action): Like “Shop Now” or “Read More”
Craft the email:
- Subject line: Catchy and relevant
- Body content: Clear, engaging message
- Images or videos: To support the message
- CTA (Call-to-Action): Like “Shop Now” or “Read More”
Send and Schedule
Schedule emails at the best time for engagement (usually weekday mornings or afternoons). Many tools offer A/B testing to test subject lines or content.
Schedule emails at the best time for engagement (usually weekday mornings or afternoons). Many tools offer A/B testing to test subject lines or content.
Track Performance in Google Analytics (GA4)
To see how your email traffic behaves on your website, use UTM parameters in your links.
Example UTM link:
https://yoursite.com/sale?utm_source=newsletter&utm_medium=email&utm_campaign=spring_sale
To see how your email traffic behaves on your website, use UTM parameters in your links.
Example UTM link:
https://yoursite.com/sale?utm_source=newsletter&utm_medium=email&utm_campaign=spring_sale
Common UTM Parameters:
Parameter: Description
utm_source=emailIdentifies traffic from emails
utm_medium=emailSpecifies the medium
utm_campaign=Names your campaign (e.g., spring_sale)
Parameter: Description
utm_source=emailIdentifies traffic from emails
utm_medium=emailSpecifies the medium
utm_campaign=Names your campaign (e.g., spring_sale)
Key Metrics to Track
- Open Rate: % of recipients who opened the email
- Click-Through Rate (CTR): % of people who clicked a link
- Conversion Rate: % who completed a goal (e.g., purchase)
- Bounce Rate (Email): % of emails that couldn't be delivered
- Unsubscribe Rate: % who opted out of future emails
- Revenue: If linked to sales or purchases
- Open Rate: % of recipients who opened the email
- Click-Through Rate (CTR): % of people who clicked a link
- Conversion Rate: % who completed a goal (e.g., purchase)
- Bounce Rate (Email): % of emails that couldn't be delivered
- Unsubscribe Rate: % who opted out of future emails
- Revenue: If linked to sales or purchases
Benefits of Email Campaigns
- Low cost with high ROI
- Direct access to customers
- Easy to personalize and automate
- Measurable results
- Works well with retargeting and loyalty strategies
- Low cost with high ROI
- Direct access to customers
- Easy to personalize and automate
- Measurable results
- Works well with retargeting and loyalty strategies
