Event

I manage and support a wide range of event marketing efforts, from planning to promotion, to drive engagement, build brand awareness, and generate leads.

My experience includes organizing webinars for product demos and training, coordinating conference materials and campaigns for large industry events, and developing interactive workshops. I’ve contributed to product launches with strategic rollouts and designed trade show booth visuals.
Read below for a short overview

What Is Event Marketing?

Event marketing is the practice of promoting a brand, product, or service through in-person or virtual events. The goal is to create meaningful interactions with your audience and drive engagement, leads, or sales.

How Event Marketing Works (Step by Step)

Set a Goal
Build brand awareness
Generate leads or sales
Launch a new product
Educate your market

Plan the Event
Type: Online or physical?
Date, time, location/platform
Format (presentations, Q&A, panels, demo)

Promote the Event
Use multi-channel promotion:
Email campaigns
Social media (organic + paid)
Event platforms (Eventbrite, Zoom, Meetup)
Website pop-ups or landing pages
Partners/sponsors

Drive Registrations or RSVPs
Create a registration landing page with:
Event info (date, speakers, topics)
Sign-up form (with optional UTM tracking)
Clear call-to-action (e.g., "Register Now")

Host the Event
Deliver value:
Provide relevant, engaging content
Interact with attendees (Q&A, polls, live chat)
Collect feedback

Follow-Up & Nurture
After the event:
Send follow-up emails (recap, replay, resources)
Add attendees to CRM or remarketing list
Continue nurturing leads with content

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